FILA ATHLETICS LOOKBOOK SHOOT
Tuesday May 22, 2018 / Share
Recently we worked with photographer Liu Song for FILA Athletics lookbook shoot.
It’s a studio fashion shoot with innovative concept “From Darkness into the Light”. Innovation requires a leap into the future and a gamble on the unknown. Out of the darkness of uncertainty comes the light of the New. The forms and materials used to express the FILA Athletics point of view have been chosen to support the future-forward vision, and to guide customers on a journey from darkness into the light.
Photographer Liu Song set his focus on capturing product and models in motion that translate to strong visual compositions, meanwhile fully expressing the performance capability of FILA Athletics. His precise lighting and staging techniques has led to a series of graceful and confident shots.
最近我们与摄影师刘颂合作为FILA Athletics 系列拍摄了宣传画册。