• FILA ATHLETICS LOOKBOOK SHOOT

    Tuesday May 22, 2018 / Share

    Recently we worked with photographer Liu Song for FILA Athletics lookbook shoot.

    It’s a studio fashion shoot with innovative concept “From Darkness into the Light”. Innovation requires a leap into the future and a gamble on the unknown. Out of the darkness of uncertainty comes the light of the New. The forms and materials used to express the FILA Athletics point of view have been chosen to support the future-forward vision, and to guide customers on a journey from darkness into the light. 

    Photographer Liu Song set his focus on capturing product and models in motion that translate to strong visual compositions, meanwhile fully expressing the performance capability of FILA Athletics. His precise lighting and staging techniques has led to a series of graceful and confident shots.

     

    最近我们与摄影师刘颂合作为FILA Athletics 系列拍摄了宣传画册。 

    这是一场有着独特创新理念“从黑暗到光明”的影棚时尚拍摄,创新需要我们跨越未来,勇于在未知的事物上冒险,在不确定的黑暗中遇见新的光明。

    这一系列选择的形式和材料大胆而富有新意,充满未来感,带领消费者共同体验从黑暗到光明的概念之旅。

    摄影师刘颂将他的拍摄重点放在捕捉产品和模特的动态上,构图明快而强烈,并以此来充分展现FILA Athletic系列的运动表现力。在他严谨的布灯和置景技术下,这一系列优雅而充满自信的广告片也应运而生。

     

     

     

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