• ALIBABA x 2018 WINTER OLYMPICS 阿里巴巴最新宣传片为2018平昌冬奥会助力

    Thursday February 1, 2018 / Share

    As an Olympic global partner of the 2018 Winter Olympics in Pyeongchang, Alibaba launched 'To the Greatness of Small' global brand campaign to drive awareness of its support for the small businesses. Award-winning photographer, Ian MacNicol, from Ireland was tasked to shoot this series of inspiring images.

    amanacliq is proud to be part of the team that produced this exciting print campaign. The results - a visually stunning and impactful series of bold photos that amplify the key message. 

    这个冬季,阿里巴巴携手BBDO一起为奥林匹克平昌冬季奥运会助力。这次阿里巴巴提出的拍摄主题是《相信小的伟大》,由来自爱尔兰的摄影师Ian MacNicol掌镜,利用了投影的效果拍摄出了这组极具震撼力的照片。

    画面中的运动员小小的身躯与身后大大的影子形成了强烈的视觉冲击,一个小人物,也能迸发出大能量,正如阿里巴巴与奥林匹克精神想要传达给我们的一样,要相信这些小的伟大,由小到大,说不定你就是下一个可以创造世界的人。

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