AM I COLLECTIVE NAILED NBA SUMMER CAMPAIGNS IN CHINA AM I COLLECTIVE为NBA打造年度重头夏日动画广告
Sunday October 9, 2016 / Share
Look back at the hot season just passing by, we nailed some really cool illustration projects, the NBA animation campaigns that we produced with VICE China is definitely top of the list. Vice produced the weekly basketball shows for NBA in China called NBA Mitan and 5v5 tournament. The shows were not just focused on basketball but dived into local culture around basketball in China.
Am I Collective was invited by Brandon Tucs, the creative director of Vice China, to create the intro, outro and logo animations for the shows. They got less than one month before deadline to create all the materials for the two series, lucky that the clear brief and efficient feedbacks from Vice team made everything go smoother! Am I Collective succeeded in keeping the animatic style responding to the show concept: unique, young and cultured, visually representing spirit and attitude of NBA.
VICE中国的创意总监Brandon Tucs一直在关注Am I Collective的作品，并瞄准时机发出邀约, 接连携手制作了NBA Mitan 和NBA 5v5两支动画宣传片来配合电视节目的播出。Am I Collective团队在接到合作邀约后，非常兴奋并接下这个时间紧迫的任务，在不到1个月的紧凑制作期限内完成了动画制作。动画配合电视节目的主题和统调，展现出NBA年轻，活力，充满朝气的风格形象。