AMANA CGI X ASICS TIGER
Wednesday October 11, 2017 / Share
ASICS Tiger, a reissued brand from ASICS recently released its iconic Gel-Kayano Trainer model "SPACE DYE”, with colour schemes made from dying single threads multiple colors.
amana.inc and Ogilvy teamed up to produce both the PR movie and key visuals of this global campaign. Our 3D CGI team was tasked to visualise the concept of the key copy “Wrap the Street”, by creating a CGI of the multi coloured threads spreading across the urban city.
The PR video was shot near Tokyo Station with a 360 rotation tripod head to maximize the urban & stateless feel of the cityscape shots.
It was challenging for the CGI team to identify the buildings based on the video footages shot and they spent days researching about the buildings on Google Maps in order to create precise models of each building.
The result, stunning visuals featuring the Iconic Gel-Kayano Trainer.