• FERRERO MOONLAMP ILLUSTRATION

    Thursday September 19, 2019 / Share

    The Chinese Mid-Autumn Festival is a Moon Festival, all things revolve around the moon. This year Ferrero was taking the act of gifting to the next level, using art as a metaphoric of "Thoughtfulness" to someone we care and love, make us experience Mid Autumn Festival in a very unique, artsty and more meaningful way. They invited four well known illustrators to design for their limited edition special moon lamp, which will bring one round 3D moon that can display illustrations, the projector is activated by placing a single Ferrero Rocher chocolate over a switch. 

    The lovely art direction developed by TBWA Shanghai, based on four human-themes that are universal and relatable to everyone’s journey of life: Childhood, Happiness, Love and Future. Our two well known illustrators Josie Portillo and Jiang Shan were honored to be invited for two themems' design and illustraton. Can you tell which two themes are they? :) 

     

    中国的中秋节是一个月亮的节日,所有的事物都语月亮息息相关。在今年,费列罗把赠人佳礼提升到了一个新的高度,用艺术来委婉的表达我们对关心和爱的人的“体贴”,让我们以一种非常独特、艺术和更有意义的方式来体验中秋节。他们邀请了四位著名的插画艺术家来设计他们的限量版特制月亮灯,它以一个圆形3D月亮效果来呈现插画,这个投影仪通过在它的底座开关上放置单个费列罗巧克力来激活.

    TBWA上海公司提出了这十分有爱的艺术创意,创意基于与每个人的人生旅程息息相关的主题:童年、幸福、爱和未来来展开。我们两位著名插画家Josie Portillo和Jiang Shan很荣幸被邀请来参加其中两个主题的设计和插画。你能说出这两个主题是什么吗?

     

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