At the request of Gatorade, we recently collaborated with Yaqiong Huang and Siwei Zheng—mixed-doubles partners of the Chinese National Badminton Team—for the “Not a Drop of Sweat Goes Wasted” campaign. The location of this shoot was on the very training grounds of the Chinese National Badminton Team in Hainan, and to further the authenticity, the various promotional videos created took on practices that the athletes would typically undertake. In our effort to highlight the product at hand, however, we made one change: the only prop present were Gatorade bottles. This decision was made in order to illustrate how this electrolyte-stacked drink can, true to its mission statement, “help athletes fuel, recover, and perform.” 

近日，我们为了佳得乐的 #每滴汗不白流# 活动与中国国家队羽毛球混双搭档“雅斯”组合黄雅琼和郑思维合作。为了注入更多真实感，我们的拍摄地点为海南，中国羽毛球国家队的训练基地，而我们的广告内容便是这两位运动员的日常训练。但是，为了强调此产品，我们做了一个改变：在场的道具就是佳得乐饮料。这个决定的原因是为了展现这个充满电解质成分的饮料能实现他们官网所答应的诺言：“协助运动员增加体力、补充体力、及优化表现。”