HUAWEI P40 CAMPAIGN
Friday June 5, 2020 / Share
We did this campaign with photographer ZhongLin in March when covid-19 situation was rife. It was the start of a new way of producing as the creatives and clients are unable to attend the shoot. This is also a joint inter-city efforts between Ogilvy Hong Kong, Singapore, Guangzhou and Taiwan.
As the main selling point of Huawei P40 is in its camera, the client has an even higher expectation for photography unlike other campaigns. The campaign is not just seen as a marketing tool but it need to resonates with users from all over the world on huawei’s unique camera features, AI technology, and 5G capability. Visuals should have strong impact and be rich in color and high editorial-like quality. A concerted effort by all the parties parties results in a polished and high quality campaign that well executed within 2 days.