ilovedust's Years of Collaboration with Nike in One Place
Monday October 23, 2017 / Share
At this point, calling ilovedust’s relationship with Nike a “collaboration” is an understatement. Ilovedust has been working with Nike for years, helping to create brand identities, campaigns, and everything in between for product launches, partnership announcements, all the way down to creating fonts. It’s a stunning amount of work - enough to fill a book. Literally. So that’s what ilovedust did: they put it in a book.
They’re calling it the “ilovedust x nike portfolio,” but if we may say, it’s a lot more than that. It’s a chronicle of how two creative powerhouses can work together to create visual magic project after project, season after season, year after year. As the back of the book says “No Rules Here. We’re Trying To Accomplish Something.” This is as much a motto for ilovedust’s work flow as it is an echo of Nike’s ethos “Just Do It.” Each project, each piece, is a new invention, a bespoke creative and visual language for each story. Whether it’s reflecting the many layers of history and design that go into a Jordan sneaker, or the gravity of Kobe Bryant’s influence on basketball, ilovedust has had their fingerprints on everything and the results are stunning.
Between illustration, CGI, and typography, there’s plenty more to see inside the book than what we’re showing you here. If you want to see more, don’t hesitate to reach out. We'd love to show you!