• JEFF NISHINAKA

    Thursday July 3, 2014 / Share

    Cannes Grand Prix winner JWT Shanghai collaborated with BA’s illustrator Jeff Nishinaka for an innovative campaign.  Using his signature 3 dimensional technique, Jeff created interactive paper art pieces that encouraged shoppers to “Let Your Soft Side Out”, marrying modern art and advertising.  Kleenex is the client and the aim is to allow everyone to discover joy in every tear. 

    Cannes上的风光客JWT上海又出新意!他们邀请我们的3D纸雕艺术家Jeff Nishinaka一起为Kleenex舒洁打造有趣新形象!Jeff和创意携手, 巧思巧手精心打造出一双栩栩如生的“哭笑男女”-“尽情流露你的柔软一面”! 将现代手工艺术和广告灵感融合为温柔的意境,让消费者们 在泪水和欢笑中感受到现代产品和生活的美好。

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