• Johnnie Walker - The Depth of Blue

    Thursday March 4, 2021 / Share

    anomaly Shanghai tasked us with the challenge of creating an art-like and highly-crafted campaign that brings out the multi-dimensional depth within Johnnie Walker Blue. A metaphor to describe the multiple textures and layers contained within the flavour of the drink.

    Time was not on our side as we had to work round the clock to meet the launch deadline and with numerous elements to create, and a 5-sec stills motion, we had to rope in 2 photographers as well as our CGI team in Tokyo to craft this. Both Kenichi Sonehara and Yuki Kawakami worked tiredlessly over 2 days, playing with fire, smoke, powder explosion, ink, etc etc. The result - a luxurious looking visual that represents the type of persona and mouthfeel of Johnnie Walker Blue, from the fruity notes, the spice, the rounded smokiness to the smoothness of the product.

    Click to see more of Sonehara works

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