Johnnie Walker - The Depth of Blue 尊尼获加-蓝是深藏不露 蓝是待人寻味
Thursday March 4, 2021 / Share
anomaly Shanghai tasked us with the challenge of creating an art-like and highly-crafted campaign that brings out the multi-dimensional depth within Johnnie Walker Blue. A metaphor to describe the multiple textures and layers contained within the flavour of the drink.
Time was not on our side as we had to work round the clock to meet the launch deadline and with numerous elements to create, and a 5-sec stills motion, we had to rope in 2 photographers as well as our CGI team in Tokyo to craft this. Both Kenichi Sonehara and Yuki Kawakami worked tiredlessly over 2 days, playing with fire, smoke, powder explosion, ink, etc etc. The result - a luxurious looking visual that represents the type of persona and mouthfeel of Johnnie Walker Blue, from the fruity notes, the spice, the rounded smokiness to the smoothness of the product.
Click to see more of Sonehara works
近日我们接到了一个来自anomaly上海广告公司的挑战 - 为尊尼获加蓝牌制作艺术品级别的广告，来展现其产品多维度的特点。
此次工作除KV的创作元素外，还需5秒的动态展现，对于时间和工作量的要求并不小。为此，我们请来日本东京的两位摄影师Kenichi Sonehara和Yuki Kawakami，携CG团队共同完成。两位摄影师不辞辛劳奋战了两天，创作出“火”，“烟雾”，“粉末爆破”，“墨水”等元素画面，完美呈现和演绎了尊尼获加蓝牌从果味、香料味、圆润的烟熏味，到柔滑口感等各方面的个性和特点。