HSBC has recently released its new design of credit card in China. To celebrate the launch, the client collaborated with JWT Shanghai and our photographer Mark Gong to create a new print campaign. To capture the fresh authenticity of the Chinese market, the shot was captured in Shanghai, the very first time that the client located a print shoot in mainland China!  We're thrilled to be the chosen production team for this new localised direction and look forward to many more collaborations.

汇丰银行最近在国内推出了全新的信用卡设计，摄影师Mark Gong 有幸受邀协同JWT上海拍摄了最新的平面广告。这也是汇丰首次在国内拍摄执行的广告。