MARK GONG SHOT HSBC BRAND NEW CAMPAIGN MARK GONG拍摄汇丰银行第一支在国内制作的最新广告
Friday December 16, 2016 / Share
HSBC has recently released its new design of credit card in China. To celebrate the launch, the client collaborated with JWT Shanghai and our photographer Mark Gong to create a new print campaign. To capture the fresh authenticity of the Chinese market, the shot was captured in Shanghai, the very first time that the client located a print shoot in mainland China! We're thrilled to be the chosen production team for this new localised direction and look forward to many more collaborations.
汇丰银行最近在国内推出了全新的信用卡设计，摄影师Mark Gong 有幸受邀协同JWT上海拍摄了最新的平面广告。这也是汇丰首次在国内拍摄执行的广告。