Our new brand campaign work for Zegna FW20 has recently been launched. Honorably assigned by RTG Shanghai, we collaborated with two young and sought after artists in town - director HongLiTing and photographer RenHaiHua to shoot the brand's selected KOLs - illustrator LuMao and architect Shuhei Aoyama.

The shoot was themed on the concept of Modern Voices 'WHAT MAKES A MAN'. The two influencers were captured in a studio that mimic their daily work environment which allowed them to effortlessly exude confidence by wearing what they felt 100% at ease. 

Retouching by Studio Ark. 

近日，我们受奢侈品咨询公司RTG上海的委托，与杰尼亚合作为插画艺术家卤猫以及建筑师青山周平拍摄了「何谓当代男士」平面广告和短片。

修图 : Studio Ark 

卤猫将源于自然的发现，记录在作品与人生里。重塑创造，即是传承。

青山周平创作时物料随着光影变化，表现出建筑带来的那一份人与空间的情感连接。无惧软弱，即是传承。