NIKE CHILDREN'S DAY 2017 "BADGE OF HONOR"
Wednesday June 28, 2017 / Share
Recently we were assigned by W+K Shanghai to coordinate on a super fun illustration/animation project for Nike Children's Day.
Founded on an apparently rising trend in China for parents to inhibit their children from playing sports in fear of them hurting themselves, the four sets of illustration plasters and four animated shorts are meant to encourage the kids to wear their bandages as a “badge of honor”.
Each plaster pack and animation represents a sports – football, basketball, skateboarding and running. They are respectively illustrated by Wassim Boutaleb, Lili Des Bellons, Stevie Gee and Pete Sharp.