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Nike Future Fitness 尽情做自己
Tuesday March 21, 2023 / Share
amanacliq has worked with photographer Di Wei for Nike’s latest legging products shooting, and the main theme is to capture and document every seemingly insignificant thought and emotion.
Nike zenvy relaxing set expresses a sense of young people nowadays being in touch with nature and away from pressure and annoyance.
Nike go set is meant to let the consumers release and immerse themselves in various experience and conditions, so that the tiredness of the body gets to be eased and vanished.
本次amanacliq携手摄影师狄蔚与Nike合作拍摄最新一期leggings系列产品,旨在记录生活中每一个看似不起眼的思绪和感受。
耐克zenvy放空系列通过摄影师的镜头表达了当代年轻人亲近自然,远离烦恼和压力,与柔软的zenvy系列leggings结合让消费者在与自然的连接中找回内心的平静并且可以毫无顾忌的做自己。
耐克go怒放系列通过摄影师的演绎让消费者们尽兴释放自我,以在工作之余能够尽情沉浸在不同的感受和经历中,使身体的倦怠在go系列产品的包裹中得以正向反馈。
Client: Nike
Agency: W+K Shanghai
Photographer: Di Wei