Musical taste is subjective, and sometimes hard to describe. In their latest campaign with Spotify, the creative studio Shotopop created different visual musical identities from drawing board idea to 3D character. Each animated dancer came to life and moved to the beat through motion capture over two full days at Pinewood Studios in London.

Spotify called upon Shotopop for their expertise on this project, with just an idea. The designers at Shotopop decided to create a series of motion capture dances that represent each of their different listener profiles. The entire process took two full days, as well as a team of dancers and choreographers.

A flexible disco ball, an EDM inspired confetti monster, a rock and roll headbanger and three pastel k-pop groupies all grooving to the beat to the soundtrack of the Soundsmiths. Everyone, let's dance!