SHOTOPOP KEEPS THE BALL ROLLING FOR NEW ADIDAS WUJI CAMPAIGN!
Monday June 20, 2016 / Share
Closely following the release of adidas Wuji Q1 campaign work, Shotopop’s set design work for Wuji Q2 is fresh out boosting the spirit of Wuji collection!
The creative concept of Q2 is inspired by the traditional Chinese football game – Cuju, aimed to present the Chinese discipline of concentration and control, lightness and balancement through the visual language. Shotopop utilised 3D printing tech to produce the textiles of mock rattan materials, to be built up on set and combined as a naturally completed environment in the post.