SHOTOPOP X ADIDAS WUJI
Saturday May 7, 2016 / Share
The adidas Wuji series is better known for its combination of Chinese martial arts and hi-tech of material. The campaign of Wuji Q1 blends modern and spirit of traditional martial arts, with the idea's of cohesive energy. Using an arrow as the element to represent that of an archery sport.
adidas is working together with Shotopop ,Taiwanese actor Chang Chen and together with CK, the Hong Kong celebrity photographer for this campaign.
With a strong relationship, which relies on strong communication and trust, we were able to the follow the whole process from start to end with Shotopop.
With the finished of 3D printed textile, Shotopop has travelled to Hong Kong working together with the local crew to create outstanding environments with 3D printed technologies forming realistic and artistic elements which welds together to form a spectacular post production.
Shotopop will also be joining for the Wuji Q2 production, stay tuned for the Q2 campaign which is to be launching soon.