• TANG TING X NIKE YA “DON’T CALL ME PRECIOUS” “别叫我宝贝”

    Friday May 18, 2018 / Share

    Recently we’ve worked with R/GA Shanghai team and photographer Tang Ting for Nike YA’s latest campaign launched in early May - “Don’t Call Me Precious”.

    The inspiring key visuals came up by R/GA team serve as a declaration of kids who aim to play as athletes. Tang Ting’s aim is to voice out the declaration through these young athletes’ powerful actions and full on expressions. He nailed it – bravo the vitality and morale of these young athletes!

    最近,我们与R/GA上海团队和摄影师TangTing合作,参与了NIKE YA在五月初推出的最新广告拍摄“别叫我宝贝”。

    R/GA团队提出了这一振奋人心的画面创意,代表孩子们宣告“别叫我宝贝,我是玩真的!”每一个孩子都是小小运动员。TANGTING尝试着透过捕捉这些小运动员强有力的行动和全情投入的神情来让大家听见他们的呼声!他做到了,让我们为这些小运动员们的活力和士气欢呼!

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