• Uniqlo 2020SS Lookbook Fresh Out! 优衣库春夏新品画报上线!

    Thursday March 5, 2020 / Share

    Our new work of Uniqlo 2020SS seasonal lookbook is fresh out! 

    Photographer Jody Rogac 's honest approach and aesthetic made her a perfect fit for this project. And to express the design concept of urban breeze, our team and Jody experimented with various set elements in front of the light to create subtle shapes and shadows.

    It was fun! 

    近日,我们再一次与TBWA合作为优衣库2020春夏系列拍摄了新品宣传画册。

    此次拍摄我们飞来了美国摄影师Jody Rogac,拍摄两位明星代言人倪妮、井柏然,以及知名模特刘冰冰和余航。 

    新品春夏系列秉承着优衣库一贯的简约,舒适,优质,并着眼于生活的细节之处。摄影师Jody在拍摄中,巧妙的运用水、植物和窗栅所形成的自然光影来展现服装自然的线条和充满生活气息的设计美感。

    来一起欣赏这组元气满满的时尚画报吧。

     

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